Free Your Mind

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Free Your Mind: The New World of Manipulation and How to Resist It explores how our thoughts, choices, emotions, and behaviour are influenced by advertising, politics, social media, algorithms, propaganda, psychological nudges, and other forms of persuasion. The authors argue that manipulation is not always obvious. It can happen through subtle techniques such as social proof, emotional triggers, symbols, repetition, fear, scarcity, and targeted online content. The book draws on psychology and examples involving advertising, cults, social media, and mind-control techniques to show how influence works.

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